Built at Whatdahack?!
Di11a was conceived and built internally at Whatdahack?! — a product studio focused on AI-powered tools for founders and investors.
Built by Roman Gorbunov, founder of Whatdahack?!, and the team.
Visit Whatdahack?!AI is not a feature — it's the foundation.
Di11a is an AI-first platform. Artificial intelligence is not a productivity add-on here — it is embedded into every layer of the product. From the moment a founder enters a business idea, our AI engine takes over: generating customer personas, calculating market sizes, mapping competitive landscapes, and producing a readiness score grounded in real data.
The core of Di11a is powered by Google's Gemini models running on Google Cloud Run, a dedicated AI backend that orchestrates multi-agent analysis pipelines. Without the AI layer, Di11a does not exist — it is not a dashboard with AI sprinkled on top, but an AI orchestrator with a dashboard as the interface.
AI Persona Generation
Synthesises market signals into detailed customer archetypes with demographics, psychographics, and behavioural patterns.
AI Market Sizing
Calculates TAM, SAM, and SOM using AI-driven population modelling and industry data extrapolation.
AI Competitive Analysis
Autonomously researches and benchmarks competitors, surfacing differentiation opportunities in real time.
AI Readiness Score
Produces an investor-grade readiness assessment by reasoning across all project dimensions simultaneously.
Di11a's AI infrastructure is built on Google Cloud Run and powered by Gemini — Google's most capable foundation models. This architecture allows the platform to scale on demand, maintain sub-second response times, and continuously improve as underlying models improve.